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Michael Krasney is a seasoned media executive with over twenty years of experience in the media field, having been in upper management at 3 ad agencies and 2 media buying services. He started Media Dynamite in October of 2001 and is the company’s President and founder. Krasney has worked across a spectrum of industries, focusing on high tech, retail, direct response, audience development, utilities, health care, insurance and more. He has attracted clients such as Geico Insurance, AT & T Broadband, RE/MAX, Washington Gas Light Co, Health Extras, Merchant’s Tire & Auto Centers, while working in the Washington DC area and since moving to Atlanta has worked with such notable accounts as AT & T Broadband, Comcast, Verizon Wireless, Jekyll Island Tourism, College Loan Corporation, RaceTrac Petroleum, Comcast, Kissimmee- St. Cloud Chamber of Commerce, Dixie Crystals Sugar and more. Krasney’s launch of a national media campaign for Health Extras, featuring Christopher Reeve, resulted in customer response that exceeded client expectations by three-fold. In the five years that he managed Merchant Tire & Auto’s account, the company has grown business by double digits. Additionally, he has been recognized for his success in launching a national campaign for Netword featuring Leonard Nimoy, and for single-handedly helping Inventor’s Helpline attract tens of thousands of leads each year. Most recently, he has created a program for Verizon Wireless dealers to simplify the process of using their accrued co-op funds and dealer spending in those areas has increased by 30%. In addition, Mr. Krasney was voted the NRCC’s Businessman of the Year in 2005, an honorary winner of the Ronald Reagan Gold Medal Award for business, and has been an honorary member of Lexington’s “Who’s Who in Business” in 2003 and again in 2006 and serves on the board of Atlanta’s BBA, an in-town networking group.
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